Want to Master ChatGPT? ChatGPT Mastery for Marketers — Course Parts 1–4 of 42

Start here if you are a beginner or a business person.

Part 1: Introduction

“Any sufficiently evolved technology is indistinguishable from magic.”

-Arthur C. Clarke, Sci-Fi Author

This course will teach you how to structure and build prompts to unlock the VAST power of ChatGPT. Sounds scary? Don’t worry. It’s not.

If you can write in plain English, and use a word processor, you can use ChatGPT.

This course assumes a basic familiarity with ChatGPT, a GenAI-powered chatbot from OpenAI. Before we get started, there’s an important point to make about ChatGPT.

OpenAI makes ChatGPT. Microsoft is an OpenAI investor. Microsoft has been trying to take search market share from Google for decades but hasn’t been able to budge it. ChatGPT was launched to take a massive bite out of Google’s search business.

ChatGPT is first and foremost a search tool. It’s a better, more powerful search tool than Google in many ways, but it also has shortcomings we’ll get into.

Now that you have this context, let’s talk about some course requirements.