Want to Master ChatGPT? ChatGPT Mastery for Marketers — Course Parts 1–4 of 42


Start here if you are a beginner or a business person.

Part 1: Introduction

“Any sufficiently evolved technology is indistinguishable from magic.”

-Arthur C. Clarke, Sci-Fi Author

This course will teach you how to structure and build prompts to unlock the VAST power of ChatGPT. Sounds scary? Don’t worry. It’s not.

If you can write in plain English, and use a word processor, you can use ChatGPT.

This course assumes a basic familiarity with ChatGPT, a GenAI-powered chatbot from OpenAI. Before we get started, there’s an important point to make about ChatGPT.

OpenAI makes ChatGPT. Microsoft is an OpenAI investor. Microsoft has been trying to take search market share from Google for decades but hasn’t been able to budge it. ChatGPT was launched to take a massive bite out of Google’s search business.

ChatGPT is first and foremost a search tool. It’s a better, more powerful search tool than Google in many ways, but it also has shortcomings we’ll get into.

Now that you have this context, let’s talk about some course requirements.

To do the coursework, you’ll need ChatGPT 3.5. It’s the free version and gives good results, as well as working with most of the prompts I teach in this course. If you don’t have an account, I’ll walk you through how to set one up.

However, when we get into the more advanced sections, I recommend you upgrade to ChatGPT 4. At only $20 a month, it’s a steal, as it gives you access to the most advanced technology on the planet. In addition to providing superior results, it will unlock essential tools like custom instructions, plugins, and other advanced functionality.

Course Structure

This course is broken into two sections, for now. The Basics and Prompt Building Blocks, are available now.

In “The Basics” I’ll give you the big picture view to help you understand what ChatGPT can or can’t do, and how it does it. This context will help you understand how to get better results. Once you have…



Donovan Rittenbach - Copywriter, AI Jockey

Donovan is a Master of Multimedia, technomage, and copywriter. He's an expert trainer teaching business people to use generative AI.